Executing a Practical Approach to Building Reputation, Alliances & Sustainability

With Malaysia emerging as a regional leader for CSR, our corporate executioners are looking to capitalise on CSR with proactive risk management to communicate corporate brand and value. A comprehensive approach calls for all levels of internal engagement complimented by social & public media and the means to ensure that the initiatives are sustained and become a general corporate theme.

In this conference cum workshop, YOU WILL HOW TO:

• Capitalise on CSR for Corporate Branding & Positioning

  Learn how to leverage on the right Corporate Social Responsibility initiatives as a competitive advantage to position your company's identity and positively communicate your corporate brand & value.

• Embrace necessary elements of Risk Management for Global companies

  Analyse the implications of social & reputation risks on your Corporate Identity and how to detect them early and manage them effectively.

• Fuel Internal Engagement

  Discover the key steps in facilitating stakeholder engagement and the benefits of motivating participation at all levels of your organisation together with the media; What it can do for your Corporate Identity and bottomline

• Practical approach to best practices from local & regional case studies

  Learn from local & regional corporations on challenges faced, lessons learnt and strategies used in practical areas of CSR

• International case studies for an outlook into the future of CSR

  As Malaysia is progressing in Corporate Responsibility, participants will be presented with a forward outlook from world leaders on what CSR can do as a competitive advantage and what it ultimately can be

• Showcase of proven Measurement & Benchmarking strategies to optimise and sustain your CSR initiatives

  Hands-on practical workshop on the tactics used to successfully measure and benchmark tangible & intangible impacts of CSR initiatives to ensure sustainability and improvements of CSR programmes.

• Panel Discussion on issues and effective CSR endeavors

  Gain exclusive insights into the tools & techniques employed for harnessing CSR initiatives to benefit the organisation on a whole

• Network with high profile delegates and speakers

  Participants will receive the rare opportunity to tap into the knowledge of global and Asian experts and practitioners in the field of Corporate Responsibility

• Complimentary: Results and Findings from Dow Jones reports

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