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"How digital music changed Sony's song"
Apple's rise in digital music and Sony's own admission that it was slow
to react is now a classic case study of a good company that failed to
understand and manage competitive risk. While most risk management programs
tend to focus on operational risks - supply chains, manufacturing, natural
disasters, competitive risks create many of the slow moving but most
impactful business crises that have troubled the likes of the US car makers
and consumer goods companies.
Competitive risks include:
- market disruptions and new competitors
- consumer demand trends and changes
- technological change
- significant political, economic and social change
- regulatory environment changes
Any of such competitive risks, if left unmanaged, can have a deep
impact on your industry and business. Perhaps more alarming is that the
nature of business crisis often goes undetected until it is too late.
But the good news is organisations geared for it ride the wave and turn
it to their advantage.
Turn competitive risks into opportunities
Competitive Risk Management is the art and science of identifying
early warnings well before they are public knowledge and building triggers
and action points around them to turn them into business opportunities - but
also having the plans in place to alter your strategy if things change.
It is not about predicting the future - just being better prepared for it.
In 2 days, Steve Hather, Risk Specialist who developed and
implemented the acclaimed global strategic risk, incident management and
crisis resolution program for The Coca-Cola Company during the critical
PepsiCo and Coca-Cola war, will share with you:
- Vital principles in competitive risk identification as part
of a strategic risk framework
- Essential tools, templates and processes to aid in
identifying early warnings and monitoring signals and sources
- Methods to create a value map to turn competitive risk into a
business opportunity - to get and stay in front of your competitors
- Practical tips for leading the creation of a competitive risk
management program within your company
- Useful exercises that help you adapt models learned to
identify competitive risks in your industry
»DOWNLOAD THE BROCHURE.
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